What is CRM?

CRM (Customer Relationship Management) is a broad term covering the processes a company uses to manage, track, monitor and organize its contacts and activities across clients, customers, prospects, suppliers, vendors and competitors.  Typically, CRM is applied to a company in the form of software that supports the business and its processes. CRM systems and solutions contain information about the activities of a company and it enabled quick, efficient, fast and effective access by employees and partners across the company; even from different sites, from mobile phones, or web interactions.  This co-ordinated capability ensures that all elements of a business are always armed with the latest information and status, thereby ensuring continuity, accuracy and quickly a very professional and polished customer impression results.  Happy Customers and Suppliers are incredibly valuable to any company; so without an adequate CRM policy and capability in place it is more or less impossible to manage your daily interactions in a positive and healthy way.

Does this apply to you or your company?

You organize your daily commitments by memory or jotted down notes in 2 or more diaries, post-it notes, scraps of paper.  Do you hurriedly try and commit to paper the details of the last important call you just took from a customer?  Does something else happen that takes your eye off the immediate issue, and you forget to tell other staff members about a complaint, a changed appointment, a defective product; and end up with a screaming, unhappy and disgruntled customer on the phone again the next day?...and then say "Oh, yeah.....they called yesterday, but I got side-tracked....and forgot to tell Jim about it"!  That unfortunate incident may have just cost you X in lost revenue, a lost customer, who'll probably tell at least 9 other people around them of their disquiet at your performance!

By far the cheapest way of expanding your sales horizons is through internal market referalls. One happy customer will typically generate up to 5 referrals for any line of business, simply through positive comment, or recommendations.  Sorry, but the number of people told about unhappy experiences is almost twice as high!  So, you have worked hard to obtain your customers and suppliers in the first place.  Do not let your business processes and administrative tasks fail, because the cost is simply much higher than one lost customer! 

Do you run a small or medium sized business? Are you a single or lone trader?  Do you wish that you can find an easy way to manage your sales opportunities, whilst honoring your commitments to your existing clients?  Are you trying to use basic Personal Computing Software like Office, Spreadsheets, word-processors or maybe even a home built database or two?  You've done a little bit of research into your vertical, and found that buying a dedicated piece of software for your business is going to set you back tens of thousands of dollars!

Central Florida CRM Solutions specializes in helping you turn your business processes, which are often unwritten; into a well oiled, well structured workflow that is accessible all hours of the day and night; by all employees, from home, from their car, from their phone, from the office so that if any part of your organization (even if it is only you) has recorded the promises you have made, set dates, actions, and follow-ups in a way that ensures you never drop the ball!

How does Central Florida CRM Solutions do this?

We do it by helping you to apply a well proven methodology.  We help you to structure your business around mainstream CRM software and tailor it to your specific needs.  We install it, we configure it, we tweak it for your needs, and we train you and your organization how to thrive with the tools and facilities provided.  We can even host the CRM solutions on your behalf if you do not yet have your own Information Technology or Web Hosting capabilities.  We do this on a professional services basis, at extremely competitive rates that hundreds of times cheaper than the simple purchase of a vertically sensitive software package.

Please review the very detailed breakdowns of our approach here at our website, or phone us if you have any questions on 407-408-0826 for a free, no-hassle, no-obligations discussion of CRM and how it can and does affect your business every day! A consultation with us is free. The cost of not approaching us is huge! Approximately 65% of your revenue comes from existing customers. This is a market average! We can help you beat it. We will help you drive new customers, and not lose a single qualified opportunity. Central Florida Customer Relationship Management Solutions will help you identify your customers, address the maximum potential from it, improve your sales performance, and help you in maximizing the potential of your business.